Sylacauga City School System Unveils New Logos for All Four Schools

SYLACAUGA, Ala. – Sylacauga High School, Nichols-Lawson Middle, Indian Valley Elementary and Pinecrest Elementary have all received a graphic facelift heading into the 2022-23 school year.

Sylacauga City Schools (SCS) has unveiled its new brand logos created to give each school a unique identity and unify them with common images. Emphasizing the “light of learning,” the logos portray a modern image of students transitioning from kindergarten to graduation.

“The discussion about updating our logos and branding our identity as schools in the city of Sylacauga grew out of a conversation last year at a leadership meeting with administrators of the school,” said SCS Superintendent Dr. Michele Eller. “Each school had a separate logo, and although they all looked good, they weren’t related to each other. The administrators felt it was the right time to create a new look as we move forward to educate our students in an ever-changing world. »

To guide the team through the branding process, communications director Kelley Wassermann and Eller turned to Sylacauga High School graduate Chelsey Strong, who is a professional marketer and owner of Muscadine Marketing. Strong took feedback from the administrative team and designed the “family” of interrelated logos.

Wassermann explained, “As the schools in the city of Sylacauga celebrate their 125th anniversary, it has been a great time to reflect on the impact our schools have had in the past as well as the impact on teaching children today.

The district released a video describing the imagery of each logo which is included below.

Although each school is represented with its own unique design, the four school logos are combined in the district logo. Wassermann describes this as being “united by the unbroken circle of schools in the town of Sylacauga”.

Jeremy S. McLain